This is what it says on the Urban Deay website:
Meet Stay Naked Correcting Concealer, our vegan, real-skin matte concealer with 25% more pigment and full coverage that lasts up to 24 hours.
With an expanded range of 25 shades, there’s enough coverage to go around. Our Stay Naked Concealer lineup features 9 shade intensities, 3 mastertones, and 5 undertones. Use this flexible, real-skin matte finish concealer for just about anything, from covering imperfections to highlighting cheekbones.
The patented wave tip applicator makes it easy to get the right level of coverage—use the flat side for precise, light application or lean into the curve for smooth glide-on application and heavier dose of product.
So, I love the Urban Decay Stay Naked foundation, so of course I had to try the concealer as well, and I’m very glad I did.
Now, on the box it says that this is a: “buildable full coverage, flexible, breathable, waterproof, real-skin matte finish concealer that doesn’t transfer.”
And I do agree with those claims, because it is a high-medium coverage, but you can build it up. And it doesn’t look heavy with two layers, so I do really like that. And a little goes a long way, so you don’t need to use a lot of product, which is something I appreciate.
Now, when it comes to the matte finish claim, I totally agree. And it really doesn’t crease on me, even if I don’t set it, and most concealers crease on me, so I’m very impressed with that.
However, if you do set it with powder I will recommend that you use a very light hand, because it will look a bit heavy if you apply too much, so that is something to keep in mind.
But, other than that this feels very lightweight, it lasts all day and it is waterproof.
So if you’re looking for a high-coverage, easy to work with concealer, I do recommend checking this out.
This is available on UrbanDecay.com for $29.