This is what it says on the Zoeva website:
Positively Beautiful. Authentically You.
Enriched with the nourishing power of Rose Hip Oil, the ZOEVA Authentik Skin Natural Luminous Foundation glides on to deliver a buildable, silky smooth, and all-day-long finish. Available in 44 inclusive shades with a variety of warm, cool, or neutral undertones, the radiant foundation has an innovative lightweight formula designed to maintain the skin’s natural protective barrier while evening out complexion and allowing your skin’s natural luminosity to shine through. Each shade is named with a positive affirmation meant to inspire and champion your true authentic self.
Pair with ZOEVA 104 Buffer brush for an easy and flawless application.
Available in 44 shades
• Lightweight ingredients for a silky smooth comfortable feel with an all-day-long finish
• Olive Oil Derivative that contributes to the skin’s protective abilities while improving suppleness and flexibility
• An innovative, flexible buffer layer to help shield and perfect the skin
• Microsphere Powders with soft focus properties to help create a flawless, airbrushed effect
• Infused with Rose Hip Oil which is well-known to boost the skin’s overall wellness for a radiant result
Made in Italy.
So, I’ve tried several different powder products from Zoeva in the past, and it’s been a few hits and misses, but when I saw that they’d released a foundation, I got really curious to try it, but this didn’t answer to my expectetions.
Now, the first thing I noticed when I tried this was that it felt a little heavy, and it did look a little drying on my skin, but I’ve tried foundations that do that in the past, and most of the time they look a lot better once I’ve applied the rest of makeup, and it did for a few hours, but then it got very greasy, and when I tried to touch it up it looked very heavy and cakey, and that’s not something I want my foundation to do.
Now, that might be because I have more combination skin, but since it claims to be a natural-luminous finish, and my skin get’s a little drier in the colder months, I didn’t think it would matter all that much, so it’s definitely something to keep in mind if you’re interested in trying it.
However, when it comes to the longevity and coverage on this, I will say that it holds up to it’s claims, because it is a very buildable medium-full coverage, and, even though it started to fade a little after 6-ish hours, it did last all day, so I was very pleased with that.
And it didn’t emphasize my pores, or any dry patches that I have, so I can’t say that it’s a bad product, it just didn’t work for me personally.
So, overall I think that it’s an OK foundation, and I love that in comes in such a wide shaderange, but I don’t think that it’s anything special, and, unless you have more of a normal-dry skintype, I don’t think it would be the best choice.
It’s available on zoevacosmetics.com for €26.00